In January 2025, Dell revealed their new and redesigned PC portfolio at the Consumer Electronics Show (CES). PCs play a critical role in business operations, directly impacting space efficiency, productivity, and long-term costs. Dell’s goal is to make buying decisions easier for their customers when viewing their product lineup. In this guide, we’ll walk you through Dell’s new PC naming convention: Dell, Dell Pro, and Dell Pro Max.
Dell’s New, Simplified AI PC Portfolio
Buying a PC can be overwhelming due to the wide range of brands, models, form factors, performance specs, graphics options, storage capacities, and materials. According to Accenture, studies show that 74% of consumers walked away from purchases because they felt confused or overwhelmed by the amount of options to choose from.
As a result, Dell aims to simplify its product lineup and make it more intuitive for customers.
Dell’s new AI PC portfolio is designed for personal and professional computing. With its 2025 rebranding, Dell offers a range of laptops, desktops, and monitors. Their lineup allows users to collaborate, create, and drive productivity no matter the location.
Choosing the Right Dell PC
When choosing a PC, it’s important to assess your specific needs, budget, and the type of tasks your employees will perform on a daily basis. This ensures you select the suitable hardware components that best align with your goals. With the right system, it ensures smooth performance, supports future growth, and minimizes maintenance issues for your business.
With Dell’s 2025 rebranding, understanding the new PC naming conventions is crucial. The updated naming convention categorizes its PCs into three primary lines. So what are the differences between each one?
Dell PC Naming Conventions
First, the Dell product line targets general consumers for everyday computing needs. This line is designed for play, school, and work.
Dell Laptops
The Dell Laptops are AI-powered laptops that enable every day productivity and entertainment. XPS and Inspiron Laptops will be under the Dell laptop product line.
- PREMIUM – Continuing the iconic Dell XPS legacy, Dell Premium showcases our thinnest, lightest, and most premium AI PCs.
- PLUS – A step up in scalable AI performance, collaboration, and screen experience-available in sleek aluminum laptops or 2-in-1s.
- BASE – AI-powered laptops, designed for reliability and simplicity, that deliver the essentials with ease.
Dell Desktops
The Dell Desktops are AI-powered desktops, available in versatile form factors, that power your daily productivity. XPS and Inspiron Desktops will be under the Dell desktops product line.
- TOWER – Scalable power and expandable towers with high-end processors and graphics cards, in a sleek, modern design, suited for gaming, creating, or working.
- ALL-IN-ONE – Slim designs, touch screens, and integrated pop-up cameras, delivering effortless functionality for work and entertainment.
- SLIM – Powerful performance in a compact and space-saving design, with ample ports and slots, perfect for home offices, retail counters, and small spaces.
Dell Pro PC Naming Conventions
Second, the Dell Pro product line targets business users. This line is designed for professional-grade productivity.
Dell Pro Laptops
The Dell Pro Laptops are professional-grade AI laptops that deliver exceptional performance, rugged durability, class-leading security, and simplified manageability. Latitude and Latitude Rugged Laptops/Tablets will be under the Dell Pro laptops product line.
- PREMIUM – The ultimate in design and mobility for AI PCs. Expertly crafted to be portable and quiet with premium collaboration features, on-device AI, sharp displays, and exceptional battery life.
- PLUS – A step up in scalable performance, collaboration, and connectivity experiences for AI PCs all in a sleek, durable aluminum design. Configurable to meet the unique needs of every professional.
- BASE – Sets a new baseline in durability, portability, and AI-powered features ensuring essential productivity and robust security for users.
Dell Pro Desktops
The Dell Pro Desktops are professional-grade AI desktops designed for adaptability, exceptional performance, and intelligent workload optimization. OptiPlex Desktops will be under the Dell Pro desktops product line.
- TOWER – Expandable desktops built to maximize productivity, featuring class-leading security and manageability solutions.
- ALL-IN-ONE – Sleek, space-saving all-in-one desktops that combine performance with collaboration features.
- SLIM – Space-saving desktops, featuring class-leading security and manageability solutions.
- MICRO – Ultracompact desktops designed to maximize efficiency and productivity in small workspaces.
Dell Max PC Naming Conventions
And third, the Dell Max product line targets professionals who need high-performance systems. This line is designed for maximum performance.
Dell Pro Max Laptops
The Dell Pro Max Laptops are professional-grade AI laptops that unlock maximum performance through cutting-edge CPUs, pro-level GPUs, high-speed storage, and advanced memory. Precision Laptops will be under the Dell Pro Max laptops product line.
- PREMIUM – Premium design, exceptional user experience, and high performance—all in our smallest chassis.
- PLUS – Our most scalable Dell Pro Max laptops with maximized performance options for complex applications and AI workloads.
- BASE – Essential performance for business tasks and entry-level design and creative applications.
Dell Pro Max Desktops
Professional-grade AI desktops that unlock maximum performance through cutting-edge CPUs, pro-level GPUs, high-speed storage, and advanced memory. Precision Desktops will be under the Dell Pro Max desktops product line.
- TOWER – Exceptional single threaded performance, ideal for professionals who prioritize power over space efficiency.
- SLIM – Versatile desktop that delivers powerful and reliable performance in a small size.
- MICRO – Space-saving desktops, featuring class-leading security and manageability solutions.
Rack Mount A Desktop PC
Rack mounting a desktop PC in a server rack is an effective way to organize your workspace, increase accessibility, and reduce the risk of equipment damage. It’s also another way to protect your hardware, organize cables, improve airflow, and reduce dust accumulation in your workspace.
Additionally, when rack mounting your PCs, sliding shelves are a great way to service your non-rack mountable equipment in the fastest way possible. To learn more, check out our How To Rack Mount A Desktop PC Guide.
Wall Mount a Desktop PC
Furthermore, we also provide Dell Wallmounts that eliminate clutter while providing a secure and space saving solution. Our easy-to-install wall mounts for Dell are built to improve workspace efficiency and can be mounted in multiple configurations. This includes mounting your device to a wall, under a desk, on a monitor, or any flat surface.
Interested in our Dell Solutions?
At RackSolutions, we work to provide custom solutions for Dell products. To contact our Sales and Technical Support, please email Will Beene at will@racksolutions.com or call (903) 453-0835 for further assistance. We are always available and ready to assist you with any questions you may have!
FAQs: Dell PC Naming Convention Portfolio 2025
Why is Dell changing the product line names?
Dell surveyed over 13,000 customers looking for clearer distinctions within their solutions portfolio. The new naming conventions removes overlap and introduces a unified naming structure across PCs, displays, peripherals, and services.
How does the product line names affect desktops?
Based on Dell’s extensive research, they found that customers still need a way to differentiate between desktops. Dell will continue to use industry standard form factor naming and use Plus tiering as necessary for customers to clearly distinguish between configurations, such as the Dell Pro Tower and Dell Slim Plus.